Beat Kicks are washable headphone covers that protect your headphones while working out and make a statement when you’re not. These one-size fits practically all covers come in an array of patterns from graphic, to snakeskin, to varied solids. One thing is for sure, they will keep your overheads from falling apart. The fact that they look good is a bonus. We predict you’ll be seeing these all around your gym in the very near future if you haven’t already. Below our Q&A with Josh Lewis, Beat Kicks founder.
How did you come up with the idea for Beat Kicks? They make perfect sense but nothing like this was on the market.
I came up with the idea after going to the gym and seeing people sweating all over their really expensive headphones. To try and keep their headphones safe, I noticed people would wear a towel under their headphones or wear their Hoodies then place their headphones over the Hoodie. I thought to myself, there has to be a better way to keep your headphones protected and at the same time make them look cool and allow users to customize them.
How long did it take for you to get them off the ground?
I came up with the idea in the Fall of 2015, and we officially launched Beat Kicks in September of 2016, after spending a year developing the idea, getting prototypes made and eventually selling our first pair.
How did you come up with the design?
After going through the most popular headphones on the market, we settled on the design based on what would fit almost all brands, shapes and sizes. We currently have a patent pending on the product as well.
Do you choose the fabric/patterns? Some of the patterns are really bold.
Yes, I spent some time in the fabric district in LA to decide on the fabric that we ultimately decided on. I needed something that could withstand the toughest of workouts, but also makeup and any other unwanted sources of moisture. Coming out with bold designs was important. We wanted people to really see the difference on people’s headphones. Also, we want people to be able to express themselves through the design they are wearing. We felt that if we came out with solids and subtle designs at launch, the product may get overlooked. Now that we are growing, look out for various colors and designs in the future.
What would you say is the best thing about Beat Kicks?
The best thing about Beat Kicks is it’s versatility. It is able to handle professional bodybuilders intense workouts, but also give the everyday person the ability to customize and express themselves through their headphones. Another thing that’s great about Beat Kicks is that it is made right here in LA. It feels good to know we are keeping our product at home and jobs in the US.
What has the reception been? Who’s buying?
Like many entrepreneurs, we all think our idea is awesome, but I really wasn’t sure if people would believe in it the way I did. It’s an unproven product with nothing to compare to. I couldn’t be more thrilled with the reception. We are shipping all over the world to fitness enthusiasts and music lovers. Our biggest market is clearly the fitness industry, but there are number of other markets where Beat Kicks can thrive.
Do they work on all headphones?
We can’t claim that they will fit on ALL headphones because their are some outliers out there that have either very large earpieces or very small earpieces. We decided on a design that would fit the majority of headphones on the market and so far the reception has been extremely positive.
Why the name Beat Kicks?
I decided on Beat Kicks for a few reasons. I wanted the name to represent what it does. I am kind of a sneakerhead so i thought “Kicks”, which is a slang term for shoes, would be a good word to represent protection, similar to shoes protecting feet. Beat is a word used synonymously in music everyday, so we settled on that. Our Kicks are protecting the Beat, so Beat Kicks just sounded great and sort of tells a story.
Are they easy to care for and durable? In other words, will they fall apart in the wash?
Our Kicks are extremely durable. We have had a number of customers tell us how many times they have washed and dried them, and they still are like as new when they got them. Our manufacturing is very solid which plays a huge part in its durability. We spent a year crafting this product to what it is, making sure it could withstand the washer and dryer as well as intense workouts.
Describe Beat Kicks in one word.
Game-changer. (Ok sorry that’s two words)